New Delhi, India’s National Capital, is home to the worst air pollution in the world. Delhi’s residents have got used to inhaling pollution everyday. Cipla’s Awareness Campaign brings attention to the harmful effects of air on people of all age groups, and its impact on changing the historical landscape of the city.
Art Direction, Copywriting & Motion Design
Breathe Safe with Cipla
Digital Transit Billboards measuring Air Quality Index (AQI) in real time.
Brand Film