New York City is full of offensive smells that can put one off. Gain’s good scents, on the other hand, are known to uplift mood. Gain takes over New York City and mocks the city’s offensive odors, while offering New Yorkers an escape from it — a dive into their clothes!
Art Direction, Copywriting & Brand Experience
Gain - The Power of Scent
Transit Ads
Immersive Brand Experience: As New Yorkers wait at the subway station, a car covered in trash arrives.
When they step inside the subway car, to their surprise, it smells AWESOMELY GAIN - an escape from the city's offensive smells.
