Many consumers, including women, are unaware of the Pink Tax. The HoneyPot Company draws attention to the products and services that are charged with a Pink Tax. It shows how ‘Pink’ comes at an extra, unfair cost that goes unnoticed. The Copy reveals what the ‘Pink’ product is doing for the woman on a surface level, while also highlighting how its ‘Pinked pricing’ is unfair, hidden and gender-biased.