Brand Development, Brand Identity & Packaging Design
New Moon by Blue Moon
GenZ prefers Spiked Seltzers over Beer, as they are calorie conscious and enjoy a fruity taste in their drinks. Blue Moon diversifies its product line to attract GenZ by launching a Spiked Seltzer brand called “New Moon”. New moon is inspired by everything in the night sky – the moon, the stars, even astronauts!
The Flavors combine an attribute of the moon and a fruity flavor to enjoy.
Brand Merchandise
Product Line Highlight Reel
Instagram Stories
American Advertising Federation Augusta Student Awards 2023; Gold: Illustration Campaign; Gold: Packaging; Best In Show: Print
American Advertising Federation Augusta Student Awards 2023; Bronze: Campaign
