When it comes to making time for our loved ones, our busy schedules often come in the way. Lipton urges people to take a break and connect with friends and family by referencing everyday conversations that remind people of their beautiful relationships.
Art Direction, Brand Experience & Graphic Design
Lipton Conversations
OOH Ads
An AR Filter for Instagram that gets activated only when it recognizes two or more faces, thus, urging people to find a partner to participate.
User Generated Content from the Filter
Brand Experience: Pop-up Lipton Tea Rooms appear in the city’s busiest places, for example, Times Square. These Tea Rooms give people a place to take a break at and connect with their loved ones.
American Advertising Federation Student Augusta Awards 2023; Silver: Campaign
